Even a beginner ecommerce can be seen as a big online store when the Design is well done. That also applies to blogs, company sites, and more. Today, I’ll show you how having a website with a great design sets you apart from others in a positive way.
What composes site design?
Many things are included in online design, whether it’s for an ecommerce site, a blog, or a company website, etc. But I can summarize the main ones:
Layout: The arrangement and placement of elements on a web page.
Color Scheme: The selection of colors that represent the brand.
Typography: The choice of fonts and their text styles.
Graphics and Images: The use of images, icons, and other visual elements to communicate information.
Content: The way and how you communicate something.
Of course that site design involves a lot of other things, including mobile friendly practices, responsiveness, and navigation work. I talk more about it in this gorgeous post about UX, see more about user experience here.
The not so obvious about design
Design is like your smile, in many cases is your first impression.
Many people go to the gym, eat well, get a nice haircut, but leave dental care for last. You can have everything running smoothly, but if you smile and there’s a missing front tooth, my friend… that might be the only thing a person remembers about you.
Don’t you dare find this pinscher cute, even though it is. Think in this little fella and remember to not make your design an incomplete smile.
It should be clear that a better work at design makes you different. But, in many cases, what we see, mainly in niched websites and ecommerces, tends to make everything work fine, unless one thing: the design work.
Sometimes, the design is the last to be worked in these companies and guess what: this is not ok.
Design gives your brand identity
If there is a thing that I know is that design is very important, it gives your company a brand perception.
A clean and simple design can make your brand look transparent and objective, although in some cases it can’t give an offer sense.
A colorful and lively 3d design, for example for ecommerce, showcases various offers and sets an urgency to buy. But if it’s too much, it might lead to an overloaded experience.
And there are more diverse examples, but in every one it’s easy to spot a similarity: exaggeration is dangerous. To avoid that, analyze other sites, get references and build an original design for you (don’t ctrl +c, ctrl+v).
Often, a minimalist and objective logo for a campaign is more receptive than an ultra master mega 3D freaking art. And easier/cheaper to do.
Design Leads Your Brand Communication
Imagine design as your brand’s fancy outfit, ready to impress at the market party! It’s like the megaphone your brand uses to shout to the world: “Hey, look at me, I’m here to impress and entertain you!” Design not only makes your brand look cool but also helps convey its personality and values clearly. It’s like your brand doing a funny dance and everyone around clapping and saying, “That’s so you!” So yeah, design is kind of your brand’s best friend, ensuring it makes all the right moves to win over your audience! There is an amazing article about branding that you can read, click here to see.
Next level
Apple’s website is a prime example of a well-designed site. Their use of a clean and minimalist layout, high-quality images, and carefully chosen fonts aligns with their brand identity. We can recognize Apple’s design even without its logo, and still, associate it with the Apple brand. This fosters brand loyalty (what in the long term, boosts sales too).
Concluding, building a unique layout, images and banners making a great visual impact, fonts forming readable information, without a doubt, will lead your company or brand to a higher place, independent of the company size.
