Often, niche Ecommerce companies don’t have an explored field on SEO, and that’s an awesome opportunity to invest. That’s why I’ll give you the 5 Best SEO Tips to Improve your Ecommerce in 2024
Several online stores are turning into a Hub of information and relevant content. That’s a prosperous trend and to keep the pace up, SEO is a great strategy for ranking higher on top pages.
These tips are very important and focused on simple strategies, but do not get so frustrated on the ‘simple’, because what we see is a grand part of Ecommerces thinking in AI, how to automatize millions of things, complex strategies, but not focusing on the basis.
And I tell you more, these ‘basic’ optimal SEO tips, done the right way, will lead you to a great improvement of organic traffic.
Resuming, a good SEO for Ecommerce is being ranked on Search Engine Results Page (SERP). Just like our friend Spiderman climbs skyscrapers to save the day, for an online store, being highly ranked on SERPs is a company being well positioned to attend to the customer’s needs.
What about we dive into these 5 great SEO tips for Ecommerce?
Site Audit for SEO
A good Site Audit performs a thorough SEO checkup of your entire website. Spot diverse common problems sorted by importance. Is important to understand those SEO aspects to identify further opportunities for improvement.
Domain authority | Assess the overall strength and credibility of your website’s domain in search engine algorithms. |
On-page score | Evaluate the quality of on-page optimization. |
Organic traffic | Measure the amount of traffic from search engines. |
Ranked keywords | Identify keywords that your website ranks for in search results. |
Indexed pages | Determine the number of pages from your website indexed by search engines. |
Heading tags problems | Check for issues with the usage of heading tags (e.g., H1, H2) on your website. |
Technical errors | Identify and fix technical issues affecting your website’s performance in search engines. |
There are various tools for Site Audit, such as SEMrush, Moz, Ubersuggest, Ahrefs, and last but not least, Google Search Console. Google Search Console is a powerful ally that provides valuable data to better understand your online presence on Google’s search engines results.
Core Web Vitals Importance for SEO
In the same sense, Google considers Core web vitals as specific factors that are important in an overall user experience. Loading performance, interactivity and visual stability. In a simpler way, Google is attending to user experience.
Things like site speed optimization, image optimization and minimizing code bloat, are gaining points to Google considering your site a nice place for users to be.
You can see how your site Core Web Vitals are performing using Google Search Console. I strongly recommend you to use the PageSpeed Insights test, it’ll provide you with an Mobile device and Desktop analysis, diagnostic performance issues and specifically showing what they are.
Keyword Research Strategy for SEO
To run an effective keyword research strategy you can focus on finding words that your company is related to and that match the user’s intent.
When researching keywords for your SEO strategy, it is fundamental to understand how the search intent affects keyword research to do a proper analysis. Mainly, there are 3 intents:
🌐 Navigational: used when a user desires to find a specific website or navigate on a topic;
🤔 Informational: used when a user searches informations about a specific topic;
🛒 Transactional: used when a user is searching for buying a product or service.
How to to Keyword Research for SEO
Now you know the importance of analyzing your user’s intent, you’ll need to plan a monitoring strategy for Keywords. A smart way to conduct Keyword Research is by prioritizing keywords with high search volume and low SEO difficulty.
Head Tail Keywords: Short-tail keywords consist of one or two words with high search volume, like “shoes” or “travel.” They’re highly competitive and broad in search intent, making conversion difficult.
Long Tail Keywords: Long-tail keywords are more specific phrases, like “vegan restaurant in LA” or “beach vacations in Orlando.” While they have lower search volume, they’re less competitive and have better conversion potential.
Middle Tail Keywords: Middle tail keywords strike a balance between head and long tails, with moderate volume and competitiveness. Examples include “restaurants in California” or “beach vacation destinations.”
Consider emphasizing the importance of using long-tail keywords, which can often have less competition and more targeted traffic.
There are several SEO tools to help us in this mission. We talked about SEO difficulty, high and low search volume, types of keywords, and with great keyword research tools we can accomplish our goal.
Best SEO Tools for Keyword Research
Ahrefs: Its keyword explorer tool enhances business SEO strategy by providing related keywords, search volume, and competition level.
SEMrush: Offers detailed competition analysis, identifying competitor keywords and SEO strategies. Free trial available.
Ubersuggest: Simple and user-friendly tool with free features including keyword suggestions, search volume estimates, competitor analysis, and ranking difficulty.
Moz: Features “Keyword Explorer” for finding relevant, low-competition keywords. Also offers competitor analysis to identify keyword performance and opportunities.
Google Keyword Planner and Auto-Complete: Utilizes Google Ads search database, offering relevant keyword suggestions and search volume estimates. You can also use the simple Auto-Complete feature by searching on Google.
Most of these platforms offer multiple great features for SEO, such as Competitor Analysis, new ideas for On-page SEO, Link Building analysis, Authority Check, Keywords Ranking and much more.
You can create lists and documents with relevant keywords and ideas of contents to start applying SEO content on your Ecommerce website.
SEO Content for Ecommerce
As Ben Parker says, “With great SEO Content, come great responsibilities.”
Not familiar with that quote Ben? I know, Marvel’s multiverse is getting me confused too.
What Spidey uncle’s it’s trying to say is that rich content provides engaging users, reduces bounce rate and encourages shares and backlinks.
So you made that keyword list that we talked about, huh? Now it’s time to put into practice how to use your keywords. But first, you’ll need to understand more about Heading Tags.
Understanding Heading Tags: Their Importance and Function in SEO
Heading tags work on building an organization for your pages. Throughout an HTML hierarchy structure, it helps Google to better discern your content and assist people to read with more efficiency.
It’s basically what you can see in this post. It has a Title with a H1, and then subtitles divisions with h2, h3, etc.
H1 – Main title;
H2 – Subtitle;
H3 – Smaller subtitle;
H4 – Even smaller subtitle;
H5 – Even smaller subtitle;
H6 – Even smaller subtitle.
Knowing how to apply Heading tags is very important to a great user experience.
Best practices to use Heading Tags
Use heading tags to provide structure
Structure assists the search engines and the readers to better understand your content organization and to navigate clearly on your pages.
Divide your content with subtitles
You can also use heading tags to divide long text blocks into smaller sections for easier readability.
Include Keywords on your heading tags
Is strongly recommended to include relevant keywords into heading tags, such as it is important for search engines optimization.
Use only one H1
The H1 must be used to the main title of the page and indicate clearly the content’s proposal.
Make interesting heading tags
Heading tags are also an amazing opportunity to make your content more interesting and attractive to readers.
And that’s it, those are the main practices about heading tags. It’s not a Herculean task, although it will make your SEO stronger 😉
How to Create SEO content for Ecommerce?
Nowadays, Ecommerce stores are becoming more than just an online source for selling products.
Often, as we read in the intro earlier, many online stores haven’t really looked into SEO yet. It’s a great chance to put some work into it.
| Page Type | Elements | Optimization Strategies |
| Product Pages | Product Titles | Ensure titles are descriptive and include relevant keywords |
| Descriptions | Provide detailed descriptions with keywords | |
| Meta Tags with relevant keywords | Include relevant keywords in meta tags | |
| Images | Optimize Alt text, use descriptive filenames, compress images | |
| Videos | Create informative videos showcasing products | |
| Category Pages | Category Titles | Use descriptive titles for categories |
| Descriptive Headings and Subheadings | Organize content hierarchically for easy navigation | |
| Internal Links related to products and categories | Link products and relevant categories for seamless browsing | |
| Informative Category Descriptions | Provide informative descriptions about the category | |
| Blog or Content Hub | Informative and Relevant Blog Posts | Write posts answering target questions and providing insights |
| Keyword Research to Answer Target Questions | Research keywords to optimize content | |
| Internal Links to Products and Categories | Link relevant products and categories within blog posts | |
| Using Blog for Top Funnel Answers | Utilize blog to provide answers to common user queries | |
| Images and Videos for SEO | Optimize Alt Text | Include descriptive alt text with relevant keywords |
| Descriptive Filenames with Keywords | Use descriptive filenames containing relevant keywords | |
| Compress Images | Reduce loading times by compressing images | |
| Create Video Content | Produce videos providing reviews and showcasing products |
SEO Link Building Strategy for Ecommerce
An SEO link building strategy is a planned approach to acquiring backlinks (links from external websites pointing to your own website). By following a well-planned link building strategy, you can enhance your website’s authority (strength and credibility).
To accomplish this strategy, focus on creating unique quality content; because it generates shares and backlinks by itself. Guest posting on relevant blogs or participating in industry forums is also a form to create backlinks.
Watch out with buying online spaces. Buying a backlink is a valid practice but isn’t well recommended for Google. Buying backlinks causes an unusual pattern easily identified by Google’s algorithm, besides, websites that sell links to your site, will also sell for other sites.
So focus on the basis, that is making great content and showcasing to market business partners with strong DA (Domain Authority). They will love to recommend great content.
User Experience & SEO
So far, all our reading is about structuring content for better readability, creating informational content, fast loading and friendly navigation. All this comes to a conclusion: user experience indeed impacts SEO.
What about making keyword strategies and content planning, but when a user lands on your Ecommerce site, it has a poor user experience?
This user absolutely is going to bounce and abandon your Ecommerce.
Engagement is already a master indicator for SEO, and it makes sense. An excellent user experience not only helps in purchasing but also in ranking.
Besides that, we have an amazing post specifically about how UX can be as important as price advantage in Ecommerce, click here to read.
Using Google Analytics 4 for SEO
Google Analytics 4 is a great tool for analyzing your Ecommerce data to understand your traffic sources and how they are performing.
Engagement is so important that Google’s well-known tool (GA4) now offers metrics like ‘engaged sessions’,’engagement rate’ and it has an Engagement section.
Knowing this and analyzing reports such as Landing page reports, where you can filter by organic source, it gives you insights about what’s happening after your SEO strategies.
Furthermore, if I could recommend one more simple analysis, I’ll recommend you to monitoring and analyzing the CTR (click-through-rate) of your organic results. The organic click-through rate is the percentage of people who click on your website after seeing an organic search result. A high click-through rate suggests that the title and description of your website in search results are attractive and relevant to users.
User experience also correlates with the quality and relevance of your content. So getting all these SEO tips tied together, you’ll be able to provide an amazing UX, begin to rank better and attract more organic traffic.
Conclusion
I hope to have given you rich information about Ecommerce SEO and how to work on it. If you liked this article, please share with your friends and leave a comment below 
This content contains information about Google’s documentation and based on my own experience and research about SEO. It was written with minor assistance from ChatGPT for incorporating certain English expressions.
